Innovation & Failure

“There is no innovation and creativity without failure. Period.”

— Brené Brown

Innovation is a process of experimenting, testing and adjusting, riddled with failures that can potentially transform into breakthroughs and solutions. Without failures, there are no lessons, areas of improvement, advancement or ultimately innovation. It’s important to accept failure as part of the process of innovation. The key is to make as many mistakes as soon as possible to keep the cost, time and energy inputs as low as possible for the best return.

There is a term Intelligent Fast Failure (IFF), this concept was coined by Jack V. Matson. I did a class where Jack explained the term very well and made it clear that failure is an essential part of the creative process. He also explained you need to experiment, fail, learn and create.
IFF definition: Intelligent Fast Failure (IFF) is a tool, method and theory that may be utilized individually or in schools, communities, businesses, industry, universities and anywhere else where individuals or groups of people are trying to create something new and of value or improve something already in use.

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